Evaluation Question 5

How did you attract/address your audience?


During our opening sequence, we wanted to evoke the following reactions from our audience:

• shock
• intrigue
• curiosity
• surprise
• empathy

Some of the above reactions are known as 'audience pleasures' - these are things that the audience want to feel when they watch a film. If you're watching a crime-thriller then you want surprises in the plot and you want to feel curious about what is has happened/is happening/about to happen.

Shots during the screening:

We wanted the audience to be able to relate to and empathise with our main character - this is why we have her trip and giggle at the start, to give her some personality so the audience feel they know more about her. 

In order to evoke these reactions, we used a number of techniques. We used cross cutting to keep the audience's attention - when we showed our first edit (click here) the audience seemed to get slightly bored with the long continuous shots. To solve this problem, we decided to cross-cut instead.

We also built up the attack with the use of increasingly dramatic music and choppy shots to let the audience know something big was about to happen, building up the enigma.

In order to attract the audience, we advertised our screening through the social networking sight facebook:

This was very successful, and our screening attracted around 50-60 people.